PASSION FOR MECHANICAL ENGINEERING
The brand’s partnership with the world of racing comes from the passion of Karl Scheufele and Karl-Friedrich Scheufele. Both admirers and collectors of classic cars, every year they take part in the famous Mille Miglia race. In 1988, Karl-Friedrich Scheufele signed a sponsorship deal with “"la corsa più bella del mondo" which resulted in the Mille Miglia watch collection. Ever since, this link between Chopard and the world of automobiles has been continuously strengthened, thanks to the brand’s participation in several classic car races, as well as the launch of watches paying tribute to the famous racing driver Jacky Ickx..