MILLE MIGLIA

A HISTORICAL PARTNERSHIP

 

As official timekeeper and sponsor since 1988 of the Mille Miglia, the world's most famous regularity race for classic cars, Chopard has created a collection of watches for this prestigious event that has become the brand's unmistakable sporting emblem. The collection's unique and instantly recognizable design has made it one of the greatest classics of contemporary watchmaking.

  • Chopard becomes the official Timekeeper and Sponsor of the Mille Miglia in 1988. Each edition has its own Chopard masterpiece.
  • The partnership between Chopard and Mille Miglia is reflected by a color code on the dial (Red, Black and White).
  • The Rubber bracelets are a real breaktrough. It represents a piece of Chopard’s identity. Flexible and recyclable, the design is reminiscent of the Dunlop tires used in the 60’s.
  • Year after year, designs evolve and new features emerge. A Rubber bracelet, new materials such as Titanium and a COSC certified movement emphasize the reliability of the collection.
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Watches inspired from legendary cars

For 25 years, Chopard has drawn inspiration from the beauty of the wonderful cars which, once a year, vie for top rankings in the race leading from Brescia to Rome and back.

Mille Miglia GTS Power Control stainless steel Shop
CHOPARD, OFFICIAL TIMEKEEPER OF THE MILLE MIGLIA Discover
Mille MIGLIA 2014
Mille Miglia 2014 Race Edition in 18k rose gold Shop

 

ONE WORLD, TWO STYLES

INSPIRED BY THE MILLE MIGLIA CARS

 

The Mille Miglia line has two sub lines, both inspired by the cars eligible for the Mille Miglia race. The first, Mille Miglia Classic, is composed of pieces inspired by the older cars (between 1927 and 1940). Refined elegant lines gives a vintage look. The second, Mille Miglia Gran Turismo XL is more modern in its splendor, taking its inspiration from more recent cars.

  • In 1988, Chopard becomes the main sponsor and official timekeeper of Mille Miglia.
  • Mille Miglia 2014 designs the race along the magical scenery of Italy starting from Brescia to Rome and then back again.
  • Mille Miglia becomes a very popular event followed by the entire country.
  • The automobile manufacturers permitted to participate in the Mille Miglia are those having at least one model that took part in one of the speed editions between 1927 and 1957. 400 cars are carefully selected.
  • In 1977, the Mille Miglia race is back in an endurance version of 1000 miles between Brescia and Rome.
  • Former Spanish driver Alfonso Deportago dies driving a Ferrari 315S during the 1957 Mille Miglia Edition. The government suspends the race for 20 years.
  • 97 miles (157 km/h) average speed over 5 hours. The record is set by Denis Jenkinson and Stirling Moss in a Mercedes Benz 300 SLR in 1955.
  • The first victory of an Alfa Romeo in 1928 with Giuseppe Campari. In 1930, Tazio Nuvolari crosses the magical bar of a 100km/h average speed in an Alfa Romeo. In 1933, the top 10 is composed exclusively of Alfa Romeos.
  • The first edition of the Mille Miglia was won by Minoja and Morandi in an OM665 Superba in 1927.
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A LOOK BACK AT THE MILLE MIGLIA

The engines of the Mille Miglia collection are highlighted by a broad variety of dials and functions, some of which prove particularly useful in competition, such as the chronograph and the power reserve.

Mille Miglia Chronograph stainless steel Shop
Mille Miglia fragrance Shop