Excellence and expertise
Chopard has been cultivating daring and joie de vivre since 1860. A source of true creativity and innovation, these qualities can be seen as much in the company’s management as in the Maison’s most precious creations. From star-studded events on the red carpet to intimate dinners for two, Chopard passionately goes hand in hand with joy and happiness. Chopard prides itself in achieving excellence in everything it does. From the design to the finished product, the Maison possesses unique expertise that is put to use by thirty specialized crafts operating in the fields of watchmaking and jewelry. A true artistic feat, each piece of jewelry created by Chopard embodies a unique history brought to life by the talent of jewelry craftsmen. The very heart of the company, each Chopard craftsman plays a role in creating exceptional timepieces and jewelry. The Maison takes great care in cultivating and enhancing their talent every day by means of ongoing training in its workshops. The expertise passed on thus represents the very heritage of future generations of craftsmen who, in their own time, will carry on the Maison’s history and traditions with the utmost respect.
The 5 C
The 5 "C" stand for Chopard's diamond quality:
Chopard | Carat | Clarity | Color | Cut
Chopard only works with diamonds whose fluorescence falls between “none” and “faint”. Each stone is selected individually in order to present only the most beautiful and the best-quality diamonds. Assessed by a professional under 10x magnification, stones are classified into eleven official categories, out of which Chopard keeps only those of exceptional clarity.
The carat is the unit of mass for precious stones. The weight of a diamond is thus measured in carats, equaling 0.20 grams. In ancient times, carob tree seeds were used to weigh diamonds and it is from this practice that the name carat is derived. Starting at 0.20 carats, Chopard offers a wide variety of carat sizes for its diamond solitaires. While it is true that a diamond’s price increases according to its carat weight, the other C’s play a key role as well in determining its overall beauty and value.
Formed over millions of years and subjected to the most extreme conditions of temperature and pressure, diamonds are nature’s work of art. It is during this process of crystallization that inclusions are created in the stone. The clarity of a diamond is indicated by the number, size and nature of these imperfections. Assessed by a professional under 10x magnification, stones are classified into eleven official categories, out of which Chopard keeps only those of exceptional clarity: between “IF” (Internally Flawless) and “VS” (Very Small Inclusions), meaning that no inclusion is visible to the naked eye.
A diamond’s quality is equally determined by its absence of colour. Through their perfect chemical structure, the rarest stones are completely colourless and transparent. Nuances of colourless diamonds are referenced according to an international scale used by the profession, ranging from the letter D to characterise an exceptional absence of colour to Z for tinted colour. Chopard selects only the best-coloured diamonds, between levels D and G (extra white).
A diamond’s brilliance lies in the way it plays with light, capturing and reflecting it. Its cut, therefore, maximizes its brilliance and sparkle. Out of the “4C’s”, the cut is one of the principle factors of quality, and the only one influenced by man. It requires a highly qualified, experienced artisan who knows how to bring out all the beauty in a diamond through an ideally proportioned cut.
Chopard entrusts its diamonds to two independent laboratories: the Gemological Institute of America (GIA) and the Hoge Raad voor Diamant (HRD). To receive its numbered certificate, each stone is studied by several gemologists who verify the diamond’s authenticity and evaluate all the stone’s characteristics in a non-biased manner. In addition, each Chopard piece of jewelry also comes with a certificate of origin guaranteeing the piece is a genuine Chopard original.
Chopard works with the utmost respect for its customers and employees. True to this cornerstone value, the company joined the RJC – Responsible Jewelry Council – in 2010. The mission of this non-profit organization is to promote human rights and see to it that ethical, social and environmentally responsible practices are applied by all those involved in the jewelry industry’s supply and production chain. As a certified member of the RJC, the Maison supports the Kimberley Process and the World Diamond Council, two organizations working to eliminate all trade of conflict-zone diamonds. To actively support them, Chopard has put a system of self-regulation into place for all its suppliers, requesting they not buy or sell conflict diamonds and encouraging them not to purchase stones from unknown sources. In this way, each jewelry creation from the Chopard workshops comes with a certificate guaranteeing its origin.